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The History of the Au Départ Maison

 

The story of Au Départ has its origins in an age of exploration at discovery, a time when the world was opening up to heady new ideas and wealth of fresh posibilites. Founded in 1834, Au Départ- one of France's oldest malletiers - was at the cutting edge of this thrilling new era, producing stylish leather trunks and elegantly crafted travel boxes which soon became highly coveted by the French aristocracy and the cream of Parisian society.

 

 

1834

Established in the village of Daulaincourt, Haute Marne, Au Départ's modest orgins began with the sales of its products at the Saint-Quentin market before evenutally flourishing into a prosperous business specialising in bags and baskets.

 

 

1847-1874

Au Départ opened its first boutique at 7 Boulevard Denain, opposite the recently inaugurated Gare du Nord and in 1874 a year before the grand opening of Palace Garnier, Au Départ opened its second store at 29, Avenue de l'Opéra, specialising in high-end travel goods.

 

 

1883

Having gained a reputation as a luxury malletier, the store became a favourite among the international elite, who would visit Avenue de 'Opéra each season.

 

 

1910

Au Départ introduced their signature monogram, featuring a four colour motif inspired by France's geogprahical shape. Meticulously crafted, it reflects the Maison's dedication to perfection, elevating each creation into a piece of art. Au Départ has always prided itself on being a Maison of invention, famed for having introduced several patented techni its, includinga new production method for trunks and a new process for rendering hides and leather products.

 

 

1928

Regarded as one of the greatest trunk makers of the time, Au Départ often graced the pages of eseteemed publications, uncluding l'Illustration, the epitome of French fashion journalism of the era. Au Départ was selected, along with a number of other luxury brands to be featured in the very prestigous directory of Parisian luxury, Pan-Annuarie du Luxe à Paris, published under the direction of the legendary designer Paul Poiret.

 

 

2024

In the Autumn of September, Au Départ will return to its origins, opening a flagship store at 20 Rue du Faubourg Saint-Honoré.